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Payment has evolved into a crucial part of the customer experience, which can either advance or hinder the purchasing journey. It's important for online stores to stay up to date with the development of payment methods and offer the right payment options to ensure that the purchase is completed. Mobile payments, speed, and security have become central, and choosing the right payment methods can significantly improve customer satisfaction and increase sales.

At Brancoy, we believe collection pages are a key element in e-commerce success. In collaboration with Depict, we’re sharing our insights on how to design seamless, conversion-optimized collection pages that reflect a brand's identity and enhance the shopping experience. Together, we explore why these pages are crucial for driving sales and how to make them work harder for your brand.

As your online store grows, choosing the right Shopify plan is critical. In this blog, we compare the key differences between Shopify Advanced and Shopify Plus and help you decide which one best supports the next growth phase of your business.

Are you considering migrating your online store from WooCommerce to Shopify? This guide will help you navigate the entire process, from preparation to a successful store launch.

Setting up an e-commerce store is a multi-step process, where one of the most critical decisions is choosing the right e-commerce platform.

The cornerstone of a successful online store is a customer-centric product selection that meets the needs and preferences of the target audience. When the selection is properly optimized, it boosts sales, enhances customer satisfaction, and strengthens competitive advantage. This is not guesswork but data-driven customer insight that requires continuous analysis and development. In this article, we will explore how to identify your target audience's needs, optimize your product selection, and price your products to suit different customer segments.

Accessibility is more than an ethical obligation – it is a strategic advantage that expands the customer base and enhances user experience. An accessible online store serves all customers better, increases sales, and strengthens brand reputation. Additionally, prioritizing accessibility helps businesses meet legal requirements and avoid potential legal risks. In this article, we will explore the importance of accessibility, the most common barriers, and practical ways to make e-commerce accessible to everyone.

The brand is the core of e-commerce success. It is not just a logo or a name but a holistic customer experience that influences purchasing decisions and engagement. A strong brand creates differentiation, builds trust, and can turn into long-term customer relationships. Digital marketing, consistent communication, and high-quality customer experience are key to building and strengthening a brand.

Yritysten näkyvyys digitaalisessa ympäristössä on kriittinen menestyksen kannalta. Maksettu mainonta tarjoaa nopean ja tehokkaan tavan tavoittaa oikea yleisö tarkasti kohdennetuilla viesteillä. Tässä artikkelissa käymme läpi, miten eri mainoskanavat toimivat, mitä hyötyjä niillä on ja miten voit hyödyntää niitä liiketoimintasi kasvattamiseen.

The EU Accessibility Directive introduces significant new requirements for online stores, aiming to ensure that digital services are accessible to all users. These changes affect website development, user interface design, and content creation—but they also present an opportunity to enhance the customer experience and reach a broader audience. In this article, we explore what online retailers need to know about the directive and how to prepare for it effectively.

A business blog is a powerful tool for increasing visibility, attracting customers, and strengthening your brand. High-quality content not only supports SEO but also builds industry expertise and enhances customer relationships. In this blog, we’ll explore how to strategically leverage a business blog—from selecting topics to content creation and effective marketing.

External links are a crucial part of website visibility and search engine optimization (SEO). They connect different websites, enhancing credibility and improving search rankings. High-quality external links can add value for users and strengthen a site's authority. In this guide, we’ll explore how external links impact SEO, what makes a valuable link, and how to build an effective link strategy.

Choosing the right e-commerce platform is a critical step in building a successful online business. It directly impacts user experience, scalability, and sales growth. A stylish and high-performing online store combines visual appeal, technical efficiency, and effective marketing. At Brancoy, we help businesses find and implement the best solutions to ensure long-term growth and success for their e-commerce ventures.

Choosing the right eCommerce platform is a crucial decision for B2B businesses, as it directly impacts growth opportunities and customer experience. Shopify offers scalable and user-friendly solutions that support business goals. Brancoy helps companies find the right platform that meets their needs and ensures long-term success in the digital marketplace.

The success of an online store is built on a clear structure, user-friendliness, and visual appeal. Customers appreciate a smooth shopping experience where products are easy to find and the checkout process is seamless. In this blog, we explore key factors that can enhance your online store’s usability, customer experience, and competitiveness.

How can you improve your online store’s search rankings, attract customers with high-quality content, and effectively leverage social media? In this blog, we will go through key strategies to take your online store to the next level and ensure it stands out from the competition.

Defining the right target audience is the foundation of e-commerce success. By understanding your customers’ needs, behaviors, and preferences, you can target your marketing more effectively and enhance the customer experience. This requires customer profiling, leveraging analytics, and strategically selecting marketing channels. In this guide, we will explore key methods and tools to help you reach the right audience and optimize your e-commerce marketing.

Internal linking is an essential part of website optimization – it helps users find important content and enables search engines to understand your site’s structure. A well-planned linking strategy improves page discoverability, distributes authority, and boosts rankings in search results.

Responsiivinen suunnittelu varmistaa, että verkkosivustosi mukautuu saumattomasti eri laitteille ja näyttökooille, tarjoten käyttäjille parhaan mahdollisen kokemuksen. Se ei ainoastaan paranna sivuston käytettävyyttä ja nopeutta, vaan myös tukee hakukoneoptimointia ja lisää asiakastyytyväisyyttä. Tässä oppaassa käymme läpi, miksi responsiivinen suunnittelu on tärkeää ja miten voit hyödyntää sitä verkkokaupassasi.

Adding product images to your Shopify online store is an essential part of showcasing and selling your products. High-quality and well-optimized images enhance the customer experience, build trust in your brand, and can significantly boost sales. In this guide, we’ll go through how to add and optimize product images in Shopify effectively.

Search engine optimization (SEO) is a crucial part of digital marketing that helps businesses improve their visibility in search results and reach the right audience. A well-optimized website drives more traffic, expands the customer base, and strengthens brand credibility. SEO is also a long-term and cost-effective way to ensure that a business stands out from competitors and remains relevant in an ever-changing digital landscape.

Search Engine Marketing (SEM) is a digital marketing method that helps businesses improve their visibility through paid advertisements on search engines. Unlike Search Engine Optimization (SEO), which focuses on organic visibility, SEM delivers immediate results and allows ads to be precisely targeted to the right audience. This makes it an effective tool for increasing brand awareness and driving sales.

Starting an online store is a worthwhile investment, as it allows a business to reach a broader customer base cost-effectively. Consumer purchasing behavior has increasingly shifted online, creating a growing demand for seamless and user-friendly e-commerce experiences. With the right technological solutions and strategic marketing, an online store can develop into a profitable and scalable business.

Shopify offers large enterprises a versatile set of features that support scalability, sales growth, and efficiency. The platform provides advanced reporting tools, omnichannel sales capabilities, and seamless integration with existing business systems. Whether expanding an online store, enhancing the customer experience, or optimizing operations, Shopify adapts to business needs and grows alongside the company.

Shopify Plus is a scalable e-commerce platform designed for large and fast-growing businesses. It offers advanced customization options, extensive integration support, and powerful automation tools that simplify store management and growth. The platform also enables international commerce, multi-channel selling, and in-depth analytics, helping businesses optimize operations and enhance the customer experience.

Customer segmentation is the key to effective newsletter marketing. When messages are targeted to the right customer groups, their relevance increases, leading to higher open rates and conversions. Personalized messages engage customers more effectively, making marketing more impactful. Segmentation not only enhances the customer experience but also helps optimize marketing resources.

Effective customer service in a Shopify store is a key factor that directly impacts customer experience and sales. It is not limited to just quick responses but includes proactive communication, such as personalized recommendations and problem-solving, which enhance the customer experience. Optimizing customer service can increase customer loyalty and reduce returns, creating a positive experience that leads to repeat purchases and recommendations.

Shopify provides powerful tools for managing multilingual features in your online store, enabling you to serve an international customer base. Adding new languages is easy through the Shopify admin panel, and additional apps like Langify or Weglot assist in managing translations. Implementing multilingual features improves customer experience and SEO results, but also brings challenges, such as increased workload and ensuring translation accuracy.

The design of an online store is much more than just its visual appearance – it directly impacts user experience, brand perception, and sales. A clear and attractive design helps customers navigate effortlessly and find the products they are looking for quickly. A well-designed layout not only improves conversions but also builds trust and encourages customers to return repeatedly.

The loading speed of an online store plays a crucial role in both user experience and sales. A fast website keeps customers satisfied, reduces bounce rates, and can improve search engine rankings, directly impacting revenue and brand reputation. In today’s competitive market, ensuring that your online store loads quickly is essential to maintaining a strong, successful presence.

A professional website is essential for a business looking to establish a strong online presence. It should not only be visually appealing but also functional, responsive across devices, and optimized for search engines. Such websites play a key role in reflecting a company's brand, values, and offerings, and serve as a crucial touchpoint for potential customers. In this article, we will explore the key elements of a professional business website, how to choose the right platform, optimize for search engines, and budget for its development.

Creating a website starts with choosing the right platform and web hosting service. The choice of platform determines how easily you can manage and update your site, while hosting affects its speed, security, and usability. A domain name is also an important part of the site, as it serves as the address on the web and supports your brand’s recognition. When designing a website, you need to consider visuals, navigation, and responsiveness to ensure your site is user-friendly across different devices.

Shopify is one of the world’s leading e-commerce platforms, enabling businesses to grow and succeed in digital markets. In this article, we will look at the five largest Shopify e-commerce stores that have achieved significant success and impact using the platform.

Social media is now a central part of marketing as it allows businesses to reach a broad audience quickly and cost-effectively. Through social media, companies can build their brand, enhance customer interaction, and precisely target advertising to the right audience. Additionally, it provides valuable insights into market trends and customer preferences, helping businesses develop effective marketing strategies.

Shopify supports several Finnish payment methods, making it easier to offer Finnish customers familiar and secure payment options, such as online bank payments. Popular services include Paytrail, Klarna Checkout, and Svea Payments. Integrating these payment methods into the Shopify platform enhances the customer experience and can increase sales by providing a smooth and reliable payment process.

Customer segmentation is an essential part of email marketing effectiveness, as it enables messages to be targeted to the right customer group. Targeted messages are more relevant and have a higher chance of generating interest, increasing engagement, and improving conversions. Segmentation also supports enhancing the customer experience and buil

Starting an e-commerce business is a multi-step process that requires careful planning and preparation. Before getting started, it is important to consider factors such as the business model, target audience, product selection, and the right e-commerce platform. Marketing strategy, payment methods, and logistics are also key factors that will influence the success of the online store.

An e-commerce platform is the foundation of digital commerce, and its choice significantly impacts the shopping experience. A well-chosen platform can enhance the customer experience by providing a seamless and intuitive shopping process, while a poor choice can hinder growth and diminish customer satisfaction.

In email marketing, a good open rate typically ranges from 15% to 25%, but this number can vary depending on the industry, target audience, and the content of the campaign. The open rate is a key metric that shows how many recipients open the email, and it provides insight into the campaign's success. By optimizing the open rate, such as through subject lines, send times, and personalization, you can improve the effectiveness of the email campaign and achieve better results.

Content marketing is a strategic approach that involves creating and sharing valuable content to attract and engage customers. In the context of e-commerce, it helps drive more traffic and build trust among customers, which in turn can increase sales. Content marketing is a crucial part of growing an online store as it provides customers with useful information that addresses their needs and questions, while also supporting the development of customer loyalty.

An effective email campaign starts with clear goals and good planning. Whether your goal is to increase sales, boost customer loyalty, or introduce new products, it's important to create a personalized and appealing message that speaks to the right target audience. Segment your email list, use scheduled sends, and track campaign performance with analytics. This way, you can optimize your messages and achieve the best results.

Optimizing mobile usability is a crucial factor for the success of a Shopify store, as more and more customers are shopping on mobile devices. A mobile-friendly store ensures a smooth and pleasant shopping experience, which can improve customer satisfaction and increase sales. Optimizing an online store for mobile users not only enhances usability but also reduces cart abandonment and improves conversion rates, thereby increasing business revenue.

Uutiskirje on tehokas työkalu, joka yhdistää informatiivisen sisällön ja houkuttelevan ulkoasun. Hyvin suunniteltu ja optimoitu uutiskirje ei ainoastaan informoi, vaan myös sitouttaa lukijan ja edistää liiketoiminnan tavoitteita, kuten asiakassuhteiden vahvistamista ja myynnin kasvattamista. Tässä blogissa käymme läpi, kuinka kirjoittaa toimiva uutiskirje, mitkä elementit tekevät siitä tehokkaan ja mitä virheitä kannattaa välttää.

Starting an online store requires careful planning and budgeting, as costs can vary greatly depending on the chosen platforms and features. In addition to platform costs, you must consider expenses for domain registration, hosting services, and payment systems, as well as potential external services like design and marketing. Technology plays a key role, as selecting the right platform can help manage costs and support business growth. Additionally, it's important to account for hidden costs, such as expenses for plugins and updates, and to budget flexibly for potential unexpected costs.

Email marketing is one of the most effective ways to increase sales and strengthen customer relationships. It enables direct and personalized communication with customers, which can lead to greater customer loyalty and repeat purchases. Well-targeted and personalized campaigns can significantly improve conversions and drive sales in a cost-effective manner. In this article, we will go through how email marketing can help you achieve better results and the best practices to follow.

Shopify is taking a major step towards a more efficient future by transitioning from REST API to GraphQL in April. This change is not just a technical update, but it brings significant improvements for merchants and developers, including faster integrations, more customized features, and better performance. Brancoy is here to help you prepare for this change and take full advantage of the new opportunities GraphQL offers for growing your online store.

The most popular payment methods in Shopify stores vary by region, but commonly used options include credit cards, PayPal, Klarna, and local payment methods. Credit cards such as Visa and MasterCard offer a fast and convenient way to pay, while PayPal provides reliability and buyer protection. Klarna is especially popular in Europe because it allows customers to pay later or in installments. Local payment methods, such as online bank payments in Finland, are also important for catering to customers' preferences.

Choosing the right e-commerce platform is a critical decision for your business. Shopify is one of the most popular and user-friendly options, offering a clear pricing model, a wide range of applications, and versatile customization options. Brancoy supports you in selecting the right platform, providing expert assistance and tailored solutions to help your online store grow and succeed.

Responsiveness in Shopify means that the online store automatically adapts to different devices, such as smartphones and tablets, screen sizes and resolutions. This ensures that customers have a seamless and enjoyable shopping experience, regardless of the device they use to browse the store. Shopify provides tools and themes that help optimize the online store for mobile devices, improve loading speed, and ensure easy navigation across all devices.

Shopify integrations are essential tools for improving the efficiency of eCommerce and enhancing the customer experience. They enable smooth payments, inventory management, and logistics, ensuring a fast and easy shopping experience for customers. The most popular integrations include payment services like Shopify Payments and PayPal, logistics solutions like ShipStation and Easyship, and customer service tools like Zendesk and Gorgias, which together help businesses optimize their processes and improve customer satisfaction.

Search Engine Optimization (SEO) is a crucial part of the eCommerce setup phase, as it directly impacts how well your store appears in search engine results and how easily customers can find it. Without an effective SEO strategy, your online store is likely to remain hidden, which can hinder sales and customer traffic from the start. A well-executed SEO improves visibility in search results, attracts the right target audience, and supports the growth of your online store.

Shopify offers many powerful apps that help enhance e-commerce marketing. With these apps, you can optimize areas such as SEO, email marketing, and social media management. Some of the most popular marketing-related apps include Klaviyo, which supports personalized email marketing, and Plug in SEO, which helps improve search engine optimization. Additionally, apps like Social Media Stream make social media management even easier by bringing all your channels into one place.

Shopify offers several features that support international trade, such as multilingual support and multi-currency options, which enhance the customer experience across different markets. The platform also integrates international shipping solutions, making global product delivery smoother. Thanks to these features, Shopify is an excellent choice for growing businesses looking to expand their operations into international markets.

Shopify offers a comprehensive range of tools for tracking sales statistics that help eCommerce merchants understand their business performance. The platform’s built-in reports and analytics allow for in-depth examination of sales data, and in addition, there are several third-party apps available that expand the possibilities for analytics. These tools support eCommerce optimization and business growth.