Blog

Payment has evolved into a crucial part of the customer experience, which can either advance or hinder the purchasing journey. It's important for online stores to stay up to date with the development of payment methods and offer the right payment options to ensure that the purchase is completed. Mobile payments, speed, and security have become central, and choosing the right payment methods can significantly improve customer satisfaction and increase sales.

At Brancoy, we believe collection pages are a key element in e-commerce success. In collaboration with Depict, we’re sharing our insights on how to design seamless, conversion-optimized collection pages that reflect a brand's identity and enhance the shopping experience. Together, we explore why these pages are crucial for driving sales and how to make them work harder for your brand.

As your online store grows, choosing the right Shopify plan is critical. In this blog, we compare the key differences between Shopify Advanced and Shopify Plus and help you decide which one best supports the next growth phase of your business.

Are you considering migrating your online store from WooCommerce to Shopify? This guide will help you navigate the entire process, from preparation to a successful store launch.

Setting up an e-commerce store is a multi-step process, where one of the most critical decisions is choosing the right e-commerce platform.

Shopify merchants often wonder which advertising platform will deliver better results. Both offer powerful tools, but how they work depends on your audience, goals, and budget. In this article, we’ll dive into when to choose Google Ads versus Meta Ads—and how to get the most out of both.

E-commerce analytics is more than just numbers — it’s the key to understanding your customers, optimizing sales, and growing your online business. By tracking and analyzing the right data, you can make smarter decisions, improve the shopping experience, and stay ahead of the competition. In this article, we’ll break down what e-commerce analytics is, how it works, and how to use it to your advantage.

Email marketing is one of the most effective ways to engage customers and boost sales—especially when paired with a powerful e-commerce platform. Shopify offers comprehensive tools and integrations that can take your email marketing to the next level. In this blog, we share best practices, key metrics, and practical tips to help you get the most out of your Shopify email marketing.

Choosing a Shopify theme is not just an aesthetic decision—it directly impacts the customer experience and the performance of your online store. A well-chosen and carefully customized theme supports your brand messaging, enhances usability, and meets the specific needs of your industry. In this blog, we’ll dive into why your theme matters and how to find the solution that best fits your business.

E-commerce success doesn’t happen by chance – it requires continuous maintenance and development. In this blog, we share practical tips on how to efficiently update your product selection, optimize website performance, manage customer feedback, and take your marketing to the next level. Read on to learn how to get the most out of your Shopify store.

The user-friendliness of an online store is one of the most important factors for both customer experience and sales. Clear navigation, a visually appealing layout, and technical functionality make the shopping process smooth—and keep customers coming back. In this post, we’ll dive into concrete ways to improve your e-commerce usability, from navigation and responsive design to site speed.

Search engine optimization (SEO) is the cornerstone of e-commerce in the digital marketplace. It not only increases visibility in search results but also attracts the right customers and enhances the user experience. When an online store is technically sound, content-rich, and strategically optimized with the right keywords, it paves the way for sustainable growth and long-term competitive advantage.

At the heart of e-commerce success lies the ability to identify and understand the right target audience. Without precise knowledge of your customers, marketing messages easily miss the mark. That’s why a successful e-commerce strategy starts with market research, creating customer profiles, and leveraging data — all with the goal of building customer experiences that truly resonate and drive results.

Conversion rate optimization is one of the most important factors in the success of an online store. For Shopify merchants, it offers concrete ways to improve the customer experience, increase sales, and make the purchasing process as smooth as possible. In this article, we’ll go through best practices for boosting conversions on the Shopify platform.

A well-designed product page is one of the most important elements of an online store — it not only showcases the products but also plays a key role in driving customer experience and sales. First impressions matter, and a clear, visually appealing, and informative product page can make all the difference in the purchase decision. In this article, we’ll go through what makes a great product page — and how it can help improve customer experience, visibility, and conversion.

Improving the visibility of your online store doesn’t happen by accident — it requires a strategic approach and the right tools. Search engine optimization, content marketing, social media, and excellent customer experience are key factors that help increase your store’s brand awareness and sales in the digital world.

E-commerce has become an essential part of today’s business landscape — and for a good reason. Consumer behavior is shifting more and more towards online shopping, creating new growth opportunities for companies of all sizes. But what exactly makes starting an online store such an attractive option for businesses? In this article, we’ll explore the key benefits, common challenges, and how to assess whether e-commerce is the right move for your business.

Shopify's themes, add-ons, and multi-channel sales support help clothing stores stand out and reach new customers. By choosing the right website platform, businesses can leverage technology to drive growth and enhance the customer experience.

The technical functionality of an online store is the foundation for a smooth customer experience and efficient commerce. Website speed, security, and usability directly impact customers' purchasing decisions and engagement. In this article, we will go through the key actions to ensure your e-commerce site's reliability, performance, and growth-supporting technology.

The cornerstone of a successful online store is a customer-centric product selection that meets the needs and preferences of the target audience. When the selection is properly optimized, it boosts sales, enhances customer satisfaction, and strengthens competitive advantage. This is not guesswork but data-driven customer insight that requires continuous analysis and development. In this article, we will explore how to identify your target audience's needs, optimize your product selection, and price your products to suit different customer segments.

Accessibility is more than an ethical obligation – it is a strategic advantage that expands the customer base and enhances user experience. An accessible online store serves all customers better, increases sales, and strengthens brand reputation. Additionally, prioritizing accessibility helps businesses meet legal requirements and avoid potential legal risks. In this article, we will explore the importance of accessibility, the most common barriers, and practical ways to make e-commerce accessible to everyone.

The brand is the core of e-commerce success. It is not just a logo or a name but a holistic customer experience that influences purchasing decisions and engagement. A strong brand creates differentiation, builds trust, and can turn into long-term customer relationships. Digital marketing, consistent communication, and high-quality customer experience are key to building and strengthening a brand.

Yritysten näkyvyys digitaalisessa ympäristössä on kriittinen menestyksen kannalta. Maksettu mainonta tarjoaa nopean ja tehokkaan tavan tavoittaa oikea yleisö tarkasti kohdennetuilla viesteillä. Tässä artikkelissa käymme läpi, miten eri mainoskanavat toimivat, mitä hyötyjä niillä on ja miten voit hyödyntää niitä liiketoimintasi kasvattamiseen.

The EU Accessibility Directive introduces significant new requirements for online stores, aiming to ensure that digital services are accessible to all users. These changes affect website development, user interface design, and content creation—but they also present an opportunity to enhance the customer experience and reach a broader audience. In this article, we explore what online retailers need to know about the directive and how to prepare for it effectively.

A business blog is a powerful tool for increasing visibility, attracting customers, and strengthening your brand. High-quality content not only supports SEO but also builds industry expertise and enhances customer relationships. In this blog, we’ll explore how to strategically leverage a business blog—from selecting topics to content creation and effective marketing.

External links are a crucial part of website visibility and search engine optimization (SEO). They connect different websites, enhancing credibility and improving search rankings. High-quality external links can add value for users and strengthen a site's authority. In this guide, we’ll explore how external links impact SEO, what makes a valuable link, and how to build an effective link strategy.

Choosing the right e-commerce platform is a critical step in building a successful online business. It directly impacts user experience, scalability, and sales growth. A stylish and high-performing online store combines visual appeal, technical efficiency, and effective marketing. At Brancoy, we help businesses find and implement the best solutions to ensure long-term growth and success for their e-commerce ventures.

Choosing the right eCommerce platform is a crucial decision for B2B businesses, as it directly impacts growth opportunities and customer experience. Shopify offers scalable and user-friendly solutions that support business goals. Brancoy helps companies find the right platform that meets their needs and ensures long-term success in the digital marketplace.

The success of an online store is built on a clear structure, user-friendliness, and visual appeal. Customers appreciate a smooth shopping experience where products are easy to find and the checkout process is seamless. In this blog, we explore key factors that can enhance your online store’s usability, customer experience, and competitiveness.

How can you improve your online store’s search rankings, attract customers with high-quality content, and effectively leverage social media? In this blog, we will go through key strategies to take your online store to the next level and ensure it stands out from the competition.

Defining the right target audience is the foundation of e-commerce success. By understanding your customers’ needs, behaviors, and preferences, you can target your marketing more effectively and enhance the customer experience. This requires customer profiling, leveraging analytics, and strategically selecting marketing channels. In this guide, we will explore key methods and tools to help you reach the right audience and optimize your e-commerce marketing.

Internal linking is an essential part of website optimization – it helps users find important content and enables search engines to understand your site’s structure. A well-planned linking strategy improves page discoverability, distributes authority, and boosts rankings in search results.

Responsiivinen suunnittelu varmistaa, että verkkosivustosi mukautuu saumattomasti eri laitteille ja näyttökooille, tarjoten käyttäjille parhaan mahdollisen kokemuksen. Se ei ainoastaan paranna sivuston käytettävyyttä ja nopeutta, vaan myös tukee hakukoneoptimointia ja lisää asiakastyytyväisyyttä. Tässä oppaassa käymme läpi, miksi responsiivinen suunnittelu on tärkeää ja miten voit hyödyntää sitä verkkokaupassasi.

Adding product images to your Shopify online store is an essential part of showcasing and selling your products. High-quality and well-optimized images enhance the customer experience, build trust in your brand, and can significantly boost sales. In this guide, we’ll go through how to add and optimize product images in Shopify effectively.

Search engine optimization (SEO) is a crucial part of digital marketing that helps businesses improve their visibility in search results and reach the right audience. A well-optimized website drives more traffic, expands the customer base, and strengthens brand credibility. SEO is also a long-term and cost-effective way to ensure that a business stands out from competitors and remains relevant in an ever-changing digital landscape.

Search Engine Marketing (SEM) is a digital marketing method that helps businesses improve their visibility through paid advertisements on search engines. Unlike Search Engine Optimization (SEO), which focuses on organic visibility, SEM delivers immediate results and allows ads to be precisely targeted to the right audience. This makes it an effective tool for increasing brand awareness and driving sales.

Starting an online store is a worthwhile investment, as it allows a business to reach a broader customer base cost-effectively. Consumer purchasing behavior has increasingly shifted online, creating a growing demand for seamless and user-friendly e-commerce experiences. With the right technological solutions and strategic marketing, an online store can develop into a profitable and scalable business.

Shopify offers large enterprises a versatile set of features that support scalability, sales growth, and efficiency. The platform provides advanced reporting tools, omnichannel sales capabilities, and seamless integration with existing business systems. Whether expanding an online store, enhancing the customer experience, or optimizing operations, Shopify adapts to business needs and grows alongside the company.

Shopify Plus is a scalable e-commerce platform designed for large and fast-growing businesses. It offers advanced customization options, extensive integration support, and powerful automation tools that simplify store management and growth. The platform also enables international commerce, multi-channel selling, and in-depth analytics, helping businesses optimize operations and enhance the customer experience.

Customer segmentation is the key to effective newsletter marketing. When messages are targeted to the right customer groups, their relevance increases, leading to higher open rates and conversions. Personalized messages engage customers more effectively, making marketing more impactful. Segmentation not only enhances the customer experience but also helps optimize marketing resources.

Effective customer service in a Shopify store is a key factor that directly impacts customer experience and sales. It is not limited to just quick responses but includes proactive communication, such as personalized recommendations and problem-solving, which enhance the customer experience. Optimizing customer service can increase customer loyalty and reduce returns, creating a positive experience that leads to repeat purchases and recommendations.

Shopify provides powerful tools for managing multilingual features in your online store, enabling you to serve an international customer base. Adding new languages is easy through the Shopify admin panel, and additional apps like Langify or Weglot assist in managing translations. Implementing multilingual features improves customer experience and SEO results, but also brings challenges, such as increased workload and ensuring translation accuracy.

The design of an online store is much more than just its visual appearance – it directly impacts user experience, brand perception, and sales. A clear and attractive design helps customers navigate effortlessly and find the products they are looking for quickly. A well-designed layout not only improves conversions but also builds trust and encourages customers to return repeatedly.

The loading speed of an online store plays a crucial role in both user experience and sales. A fast website keeps customers satisfied, reduces bounce rates, and can improve search engine rankings, directly impacting revenue and brand reputation. In today’s competitive market, ensuring that your online store loads quickly is essential to maintaining a strong, successful presence.

A professional website is essential for a business looking to establish a strong online presence. It should not only be visually appealing but also functional, responsive across devices, and optimized for search engines. Such websites play a key role in reflecting a company's brand, values, and offerings, and serve as a crucial touchpoint for potential customers. In this article, we will explore the key elements of a professional business website, how to choose the right platform, optimize for search engines, and budget for its development.

Creating a website starts with choosing the right platform and web hosting service. The choice of platform determines how easily you can manage and update your site, while hosting affects its speed, security, and usability. A domain name is also an important part of the site, as it serves as the address on the web and supports your brand’s recognition. When designing a website, you need to consider visuals, navigation, and responsiveness to ensure your site is user-friendly across different devices.

Shopify is one of the world’s leading e-commerce platforms, enabling businesses to grow and succeed in digital markets. In this article, we will look at the five largest Shopify e-commerce stores that have achieved significant success and impact using the platform.

Social media is now a central part of marketing as it allows businesses to reach a broad audience quickly and cost-effectively. Through social media, companies can build their brand, enhance customer interaction, and precisely target advertising to the right audience. Additionally, it provides valuable insights into market trends and customer preferences, helping businesses develop effective marketing strategies.

Shopify supports several Finnish payment methods, making it easier to offer Finnish customers familiar and secure payment options, such as online bank payments. Popular services include Paytrail, Klarna Checkout, and Svea Payments. Integrating these payment methods into the Shopify platform enhances the customer experience and can increase sales by providing a smooth and reliable payment process.

Customer segmentation is an essential part of email marketing effectiveness, as it enables messages to be targeted to the right customer group. Targeted messages are more relevant and have a higher chance of generating interest, increasing engagement, and improving conversions. Segmentation also supports enhancing the customer experience and buil

Starting an e-commerce business is a multi-step process that requires careful planning and preparation. Before getting started, it is important to consider factors such as the business model, target audience, product selection, and the right e-commerce platform. Marketing strategy, payment methods, and logistics are also key factors that will influence the success of the online store.

An e-commerce platform is the foundation of digital commerce, and its choice significantly impacts the shopping experience. A well-chosen platform can enhance the customer experience by providing a seamless and intuitive shopping process, while a poor choice can hinder growth and diminish customer satisfaction.

In email marketing, a good open rate typically ranges from 15% to 25%, but this number can vary depending on the industry, target audience, and the content of the campaign. The open rate is a key metric that shows how many recipients open the email, and it provides insight into the campaign's success. By optimizing the open rate, such as through subject lines, send times, and personalization, you can improve the effectiveness of the email campaign and achieve better results.

Content marketing is a strategic approach that involves creating and sharing valuable content to attract and engage customers. In the context of e-commerce, it helps drive more traffic and build trust among customers, which in turn can increase sales. Content marketing is a crucial part of growing an online store as it provides customers with useful information that addresses their needs and questions, while also supporting the development of customer loyalty.