Blog

Theme development on Shopify looks nothing like it did a year ago. Thanks to AI tools and platform improvements, what used to take weeks now happens in hours. But here's the interesting part: it's not really about building faster. It's about what happens when building stops being the hard part.

The Shopify Migration Guide 2025 with AI reveals how leading brands turn migration into a growth strategy. Instead of painful data transfers and lost traffic, AI-powered tools deliver cleaner data, preserved SEO, and optimized customer journeys.

Switching to an e-commerce platform is rarely just a technical exercise – it’s an opportunity to build a competitive advantage. HI Engine brings a data-driven approach where competitor analysis, intelligent data structure design, and measurable results form the foundation for e-commerce growth. In this blog, we’ll explore how strategic data architecture can turn migration from a cost into a competitive advantage.

At Brancoy, we believe collection pages are a key element in e-commerce success. In collaboration with Depict, we’re sharing our insights on how to design seamless, conversion-optimized collection pages that reflect a brand's identity and enhance the shopping experience. Together, we explore why these pages are crucial for driving sales and how to make them work harder for your brand.

As your online store grows, choosing the right Shopify plan is critical. In this blog, we compare the key differences between Shopify Advanced and Shopify Plus and help you decide which one best supports the next growth phase of your business.

Selling cosmetics online requires a platform that supports a strong visual identity, a smooth shopping experience, and business growth. Shopify excels in these areas – it’s easy to use, visually customizable, and packed with features that make it a great choice for cosmetics brands in particular. In this blog, we’ll go over why Shopify is perfect for an online cosmetics store and how Brancoy leverages it in their client projects.

A business name is a popular and agile way to start an online store in Finland. But what are the legal, tax and practical issues involved? In this blog, we will go over how a business name and an online store fit together, what registrations you need, how taxation works and what platforms you should consider. If you are planning to start an online store with a business name, this guide is for you.

A slow-loading online store isn’t just annoying – it’s a risk to your business. Today’s consumer doesn’t wait, and every extra second can mean a lost sale. In this blog, we’ll dive into why site speed is so important, how it impacts conversions and search engine visibility – and most importantly, how you can improve the performance of your online store, especially on the Shopify platform.

For an online store owner, good visibility on Google is not just an added advantage, but often a decisive factor in the success of your business. When potential customers are searching for products or services, your store should be found right then – and with the right search terms. In this blog, we will explore why Google visibility is particularly important for Finnish online stores, what factors affect search rankings, and how you can effectively improve your discoverability – even without a technical background.

Starting an online store starts with one of the most important choices: finding the right platform. There are many options – including Shopify, WooCommerce, and Magento – and they vary significantly in terms of usability, technical requirements, and cost. In this blog, we’ll compare the most popular platforms and explain why Shopify can be a particularly good choice for a new online retailer.

Shopify is a modern and scalable e-commerce platform that provides entrepreneurs with easy-to-use tools to grow sales and go global. Its strengths include diverse integrations, a mobile-optimized user experience, and powerful marketing features. In this blog, we will delve into how to migrate your online store to Shopify step by step – smoothly, securely, and without sales interruption.

Absolutely. Shopify is designed specifically for users who don’t have a technical background – but who have a strong desire to start selling online quickly and easily. It offers a clean interface, ready-made tools, and a managed environment that frees you up to focus on your business. In this blog, we’ll go over why Shopify is a great platform for beginners, what it offers right out of the box, and how you can build a successful online store from scratch – without a single line of code.

The success of online shopping is built on customer trust – and the security of payment systems plays a key role in this. Every payment transaction contains sensitive information, the protection of which is not only a technical obligation, but also a business necessity. In this blog, we will look at how online retailers can ensure payment security, which payment methods Finnish consumers prefer and how to communicate reliability to customers in the right way.

The Shopify admin panel is the most important tool for an online merchant – the place where you manage everything from products to orders and marketing to reporting. The interface is clear and easy to use, and it allows you to run your store efficiently from one centralized view. In this blog, we will go over the structure of the admin panel, its key features, and the best tips for using it as efficiently as possible.

Shopify offers subscription options tailored to different stages of growth, with Advanced and Plus designed for successful and fast-growing online stores. Advanced already offers comprehensive tools for reporting, pricing, and shipping costs, while Shopify Plus takes online stores to the next level with deeper automation, scalability, and customization. In this blog, we’ll delve into the differences between these two tiers, their usage needs, and when Shopify Plus is really worth the investment.

Shopify offers online merchants a powerful multi-currency system that makes it easy and reliable to sell internationally. The system is based on one main currency and several display currencies that customers can view based on their location. When prices are displayed in a currency that is familiar to the customer, the shopping experience improves – and the transaction goes smoothly. In this blog, we will go over how to enable multi-currency, how exchange rates are updated, and what tax and reporting issues are important to consider when selling internationally.

Payment methods in an online store can make or break a sale. Customers often abandon their shopping carts if their preferred payment method isn’t available. In this blog, we’ll explore why a variety of payment options is vital for conversions and how you can choose the right payment methods for different customer groups and markets – especially for your Shopify online store.

Shopify Checkout is a powerful tool for online merchants that makes shopping smooth, fast, and secure. It unifies the entire checkout process into one seamless experience – from shopping cart to checkout to order confirmation. In this blog, we’ll explore how Shopify Checkout improves the customer experience, supports multiple payment methods, and helps maximize conversions.

Combining Shopify and Google Analytics provides online retailers with a powerful tool for data-driven decision-making. By understanding how your customers navigate your online store and what factors influence their purchasing decisions, you can optimize your store's performance and increase sales. In this blog, we'll walk you through how to implement analytics in Shopify, what metrics to track, and how to use data to improve your results.

The customer journey in an online store describes the customer's journey from the first contact to the time after the purchase. Understanding it helps identify areas for improvement and improve the shopping experience. By optimizing the customer journey, an online retailer can increase conversion, strengthen customer loyalty and grow their business.

E-commerce offers an attractive growth platform for entrepreneurs, but behind the success lies a number of risks that can surprise the unprepared. Financial challenges, technical problems, information security threats and legislative requirements are all factors that need to be taken into account already in the business planning phase. In this blog, we look at the most common risks of e-commerce and provide practical tips for managing them – so that you can build a sustainable and profitable online business.

Switching your e-commerce platform is no small decision, but when done at the right time, it can bring significant benefits to a growing business. A new platform can improve the customer experience, streamline internal processes, and enable expansion into new markets. In this blog, we’ll go over when it’s time to switch platforms, what to consider during the migration process, and how to get the most out of your transition – without unnecessary risks.

Starting an online store is easier than ever, but the key to success lies in careful preparation. Before you start technical solutions, it’s important to think about your business plan, target audience, and competitive advantage – and make sure that all legal and practical requirements are in place. In this blog, we’ll walk you through the most important steps in starting an online store, from idea to launch, and give you tips on how to build a strong foundation for a successful store.

Technological advances and no-code platforms have made it possible for anyone to start an online store – even without a technical background. Digital commerce is growing rapidly, and online visibility is almost a necessity for small businesses. In this blog, we’ll explain what tools and platforms you can use, which features are most important to you, and when expert help can boost your online success.

An FAQ page is much more than just a list of questions and answers – it’s the cornerstone of online store customer service. It saves time, improves customer experience, and builds trust by providing customers with answers right when they need them. In this blog, we’ll go over why an FAQ page is a critical part of an online store, how it impacts sales, and how to create a great FAQ page for your Shopify store.

Switching your ecommerce platform can be essential for growth – but it often feels chaotic, time-consuming and expensive. Why does this happen, and how can you avoid it? In this blog, we’ll dive into why most migrations fail – and how HI Engine changes the whole logic of the game. It’s not just about moving data to a new platform, but about a smart architecture that supports conversion, search engine visibility and growth from the start.

Well-collected and cleverly utilized feedback can increase conversions, improve search engine visibility, and build a brand more effectively than any campaign. But how should you collect reviews, where should you display them, and what to do about negative comments? In our latest blog, we go over practical tips for collecting, utilizing, and managing customer reviews – in a way that increases sales.

Starting an online store is not a one-day project, but it can be a faster process than many people think. Typically, building an online store takes 2–8 weeks, depending on things like the size of the store, product range, and platform chosen. Especially for new entrepreneurs, ready-made platforms like Shopify offer a quick and cost-effective way to start selling.

Selling services online offers entrepreneurs an effective way to grow their business, reach a wider customer base, and free up time for doing things themselves. Online shopping is no longer just a playground for products – services can also be productized, priced, and easily sold digitally. In this blog, we will go over what services you can sell in an online store, how to build a functioning service store, and what legal considerations you need to take into account.

The meta description may seem like a small detail, but it has a big impact on how many users end up on your online store from search results. In this blog, you'll learn why meta descriptions are an important part of SEO, how to write effective meta descriptions for your Shopify online store, and how to measure their performance in practice.

Choosing an e-commerce platform is one of the most important decisions a small business owner makes when starting an online business. The right platform not only makes everyday life easier, but can also accelerate growth and improve customer experience. In this blog, we will delve into why Shopify is a particularly good option for Finnish small business owners – from ease of use to local integrations.

Starting an online store can seem complicated, but with the right tools, it can be surprisingly smooth. Shopify is specifically designed to make life easier for entrepreneurs – the platform is clear, user-friendly, and suitable for both first-time and experienced merchants. In this blog, we dive into why Shopify is one of the best solutions on the market for setting up and managing an online store.

Although Shopify was originally designed for online sales of physical products, it is also excellent for selling services. The platform offers flexible tools that help you present your services in an attractive way and build a smooth sales process. With the right apps and a clear service description, Shopify can adapt to the needs of a wide range of service businesses – from digital courses to appointment-based services.

Today's consumer expects seamless shopping anywhere, anytime – whether online or in-store. That's why connecting the two worlds is no longer a competitive advantage, but a necessity. In this blog, we'll explore why an omnichannel strategy is important, how it can boost sales, and what solutions you can use to create a seamless customer experience.

More and more Finns are shopping directly on their phones, so mobile-friendliness in an online store is no longer an optional feature – it’s a necessity. In this blog, we’ll go over why mobile optimization is important, how to test your store’s functionality on different devices, and what pitfalls to avoid to improve the customer experience.

In the digital competition, simply setting up an online store is not enough – visibility and customer flow can only be achieved through active marketing. In this blog, we will delve into why marketing is vital, which channels work best, and how to measure the effectiveness of your efforts.

Starting an online store requires more than just a product range – you need a clear plan, a working platform and an understanding of customer-centric commerce. In this blog, we will go through the most important steps to build a successful online store from scratch – easily, without any technical knowledge.

Shopify Theme Editor is a powerful and easy-to-use tool that allows you to customize the look and feel of your online store without any technical knowledge. It allows you to build and customize the look of your store in real time, quickly responding to seasonal changes, promotions, or customer needs. In this blog, we dive deeper into how the Theme Editor works in practice and what benefits it brings to Finnish online retailers.

A/B testing is one of the most effective ways to improve your ecommerce conversions and customer experience. It allows you to use data to determine which changes to your site produce the best results – whether it’s the color of your buy button, the structure of your product page, or the smoothness of your checkout process. In this blog, we’ll walk you through the basics of A/B testing and give you tips on how to get started with your Shopify online store.

Tracking shopping behavior is a cornerstone of e-commerce development. When you understand how your customers interact with your site, you can make informed decisions that improve the user experience and increase sales. In this blog, we'll explain why tracking is important, what metrics to track, and how to get started with a Shopify online store.

The cost of an e-commerce platform directly affects the profitability and growth of your business. The monthly fee alone doesn't tell the whole story – it's important to also consider licensing fees, payment service costs, add-on modules, and maintenance costs. Choosing the right platform will help you control costs and support your business goals in the long term.

Browser compatibility is the foundation of any e-commerce store’s functionality – it ensures that your customers have a smooth shopping experience, no matter what browser or device they’re using. Poor browser compatibility can drive away potential buyers, but Shopify eliminates this concern by providing a platform that works flawlessly across all major browsers and devices.

Your Shopify theme is the backbone of your online store’s appearance and functionality. It determines how your store looks and how customers navigate your site – from the layout of your homepage to the checkout process. A well-chosen theme saves you time, adds a professional look, and directly impacts your customer experience and sales. In this blog, we’ll walk you through how Shopify themes work, how to choose the right one for your business, and what you should know about customizing and updating them.

A domain is not just a technical detail – it is your online store’s digital business card and an important part of your entire business strategy. A properly chosen domain name improves brand discoverability, supports search engine optimization, and builds trust in the eyes of customers. In this blog, we dive into the meaning of a domain, the selection criteria, and why a domain name can be one of the most important decisions when setting up your online store.

Search engine advertising is one of the most effective ways to reach potential customers at exactly the right time – when they are searching for your products or services. In this blog, we will go over what search engine advertising is, why it is worth investing in, and how to build an effective advertising campaign that supports the growth of your online business.

Online store performance is not just a technical detail – it is directly related to customer experience, conversions and search engine visibility. A slow website will drive away customers even before the shopping cart is full. In this blog, we will delve into what factors slow down online stores, how to fix them and what tools you can use to ensure speed in the future.

Search engine visibility for your online store isn't just about marketing – it's a lifeline. With the majority of Finns starting their shopping journey through Google, being at the top of search results can make the difference between who sells and who gets ignored. In this article, we'll go over the most effective ways to improve your online store's discoverability, build customer trust, and grow sales in the long term.

Light entrepreneurship offers a low-threshold way to try out a business idea without your own business ID or the burden of bureaucracy. Starting an online store as a light entrepreneur is a flexible and cost-effective option, especially in the early stages of a business – and with the right tools, it can quickly grow into a profitable entity.

Shopify is a secure and easy-to-use e-commerce platform that meets the needs of modern businesses. It offers businesses effective security solutions and a seamless user experience, making it a reliable choice for Finnish online retailers as well.

Shopify is known for its user-friendliness, but its strong focus on security also makes it a great choice for online stores. The platform protects both business owners and customers’ data with modern security solutions, such as SSL certificates and two-factor authentication. In this blog, we’ll take a closer look at how Shopify keeps your online store secure — and why it’s the number one choice for many entrepreneurs.

Digitalization has made e-commerce a key tool for companies to expand into new markets, improve customer experience, and build new business models. But what does scaling e-commerce really require, and how can it be integrated into a comprehensive growth strategy? In this blog, we dive into the role of e-commerce as a business accelerator – concretely and practically.

This is a question that comes to mind for every entrepreneur who wants to take their business online. Starting an online store can seem complicated at first, but choosing the right software will make the journey clearer and more efficient. In this blog, we’ll go over the most important things to consider when choosing an e-commerce platform – and why your choice can make a huge difference in the growth of your business.