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The Black Friday & Cyber Monday Playbook 2025 reveals how leading Shopify brands turn the busiest week of the year into a long-term growth strategy. Instead of rushed campaigns, broken sites, and short-lived sales spikes, structured preparation and data-driven systems create calm, scalable performance before, during, and after BFCM.

AI agents are quickly surpassing traditional chatbots. While chatbots provide answers, agents take action. With OpenAI’s AgentKit, ChatGPT can now execute multi-step tasks across platforms like Shopify, Klaviyo, and Figma—transforming ecommerce from manual clicks to automated, conversation-driven workflows.

The Shopify Migration Guide 2025 with AI reveals how leading brands turn migration into a growth strategy. Instead of painful data transfers and lost traffic, AI-powered tools deliver cleaner data, preserved SEO, and optimized customer journeys.

Theme development on Shopify looks nothing like it did a year ago. Thanks to AI tools and platform improvements, what used to take weeks now happens in hours. But here's the interesting part: it's not really about building faster. It's about what happens when building stops being the hard part.

At Brancoy, we believe collection pages are a key element in e-commerce success. In collaboration with Depict, we’re sharing our insights on how to design seamless, conversion-optimized collection pages that reflect a brand's identity and enhance the shopping experience. Together, we explore why these pages are crucial for driving sales and how to make them work harder for your brand.

Long-tail keywords are cornerstones of e-commerce search engine optimization (SEO). They are precisely defined, longer search terms used by customers ready to buy when searching for the exact right product. Using these keywords, e-commerce businesses can reach the right customers, improve conversion rates, and increase sales while avoiding competition.

The Shopify POS system makes it easy to combine online and physical stores, enabling omnichannel sales – customers can buy online and pick up in-store, or vice versa. Unified inventory management, payment processing, and customer database improve customer experience and business efficiency.

Social media and e-commerce are now inextricably linked. Consumers discover products on social media, compare options, and want to buy directly with a single click. When e-commerce and social media channels work seamlessly together, brands gain greater visibility, customer experience improves, and sales naturally increase.

Payment methods are one of the most important factors affecting conversion in e-commerce. Finns still trust online banking payments, but card and mobile payments are rapidly gaining popularity. When payment is easy, secure, and offers a suitable range of options, customers are more likely to complete their purchases.

Shopify offers a flexible and scalable platform that grows with your business, from a small startup to an international online store. Cloud-based infrastructure, automatic updates, and modular add-ons ensure smooth operation and easy expansion into different markets. This makes Shopify an attractive choice for growing businesses that want to focus on business development rather than technical challenges.

Shopify makes it easy to sell digital products like ebooks, online courses, and software without inventory or shipping costs. Products are automatically delivered via download links, and you can use apps like Digital Downloads, SendOwl, or Sky Pilot for management. Pricing should be based on product value, utilizing bundles and promotions, and optimizing sales through analytics and upselling.

Most brands know their online store could be better — but few realize how much inefficiency is really costing them. A slow website, broken plugins, and constant bug fixes not only cost money, but also time and growth opportunities. The true cost of an online store is only revealed when you look at the Total Cost of Ownership (TCO). It reveals how much your current platform is really consuming — and how much of a difference it can make when your technical environment supports growth rather than hinders it.

Inventory-less sales on Shopify means running an online store without your own warehouse, implemented for example through dropshipping, print-on-demand, or digital products. Shopify apps automate processes, but success requires reliable suppliers, good customer service, and active marketing.

Internal linking is a cornerstone of e-commerce SEO, connecting your website's content and guiding visitors naturally through the purchase funnel. Well-executed internal linking improves search engine visibility, effectively distributes website authority, and supports sales by increasing time spent on the site and conversions. Strategically placed links make your online store both user-friendly and search engine friendly.

The true costs of e-commerce are not limited to just the platform fee. Add-ons, transaction fees, and payment processing fees easily increase monthly expenses. Hosting, security, technical support, and marketing also add significant costs. Furthermore, legal obligations such as GDPR compliance, accounting, and insurance increase expenses. Considering these hidden costs during the planning phase helps maintain better control over the profitability of the online store.

Shopify has risen to become one of the world's most popular e-commerce platforms because it combines ease of use, versatile features, and growth potential into a single solution. Setting up an online store is possible without technical expertise, and the platform grows with the business, from a small startup to an international player. Shopify offers all the tools a successful online store needs – from order processing to marketing, analytics, and payment solutions.

Black Friday and Cyber ​​Monday aren’t just promotional days. They’re the most important test of the year for your online store. BFCM shows how ready your store is to withstand the pressure, drive sales, and maintain a controlled brand experience when traffic, expectations, and competition are at their highest. Most brands start preparing too late. The best ones start with a plan, and that’s why they grow, not just survive.

Setting up an online store is easier than ever today, provided you have the right tools and a clear plan. Popular platforms like Shopify and WooCommerce offer ready-made solutions for payments, shipping, and design. However, success requires more than just technical implementation – customer experience, marketing, and service quality are crucial factors in differentiating your online store from the competition.

Shopify online banking payments offer Finnish customers a secure and familiar way to pay for purchases directly from their bank account without a credit card. They significantly increase online store trust and improve conversion rates, as most Finns prefer online banking as a payment method. By choosing a reliable payment processor like Paytrail, Klarna, or Bambora, you can offer your customers a fast, mobile-friendly, and secure payment experience in your Shopify store.

Your first email marketing campaign might seem daunting, but with a few basic building blocks, you can get started effectively. You need the right tool, a growing email list, and a clear message that resonates with your customer. In this blog, you'll learn how to build effective email marketing for your online store that supports sales and customer relationships – step by step.

Discount codes aren't just a way to attract customers – they're a strategic tool for growing e-commerce businesses. A properly timed and targeted campaign can improve conversions, acquire new customers, and strengthen customer loyalty. In this blog, we'll explore why discount codes work, how to choose the right type of discount, and how to measure the true profitability of your campaigns.

Image optimization is one of the most effective, yet often underutilized, SEO techniques for e-commerce. Fast loading times, improved search engine visibility, and a visually appealing user experience are all built upon well-optimized images. This guide will walk you through how to optimize your e-commerce images to support both search engine visibility and sales.

Shopify reports are essential tools for e-commerce merchants in developing their businesses. They provide a clear view of what's really happening in your store – from sales to customer behavior and profitability. By correctly interpreting the data in these reports, you can make better decisions, discover new growth opportunities, and optimize your online store's productivity.

SEO-friendly product descriptions are the invisible salespeople of e-commerce, influencing both search engine visibility and purchasing decisions. When a product description combines the right keywords, a clear structure, and persuasive language, it elevates the product in search results and convinces the customer to buy. In this blog, you'll learn how to write effective product descriptions that generate visibility and sales.

An SSL certificate is no longer just a recommendation – it's a necessity for every online store. It protects customers' sensitive data through encryption, builds trust, and ensures your online store appears in search results. This blog will cover how SSL works, why its absence drives away customers, and how to choose the right certificate for your store.

Tracking Shopify sales provides online merchants with valuable insights into where their customers come from and which channels perform best. Understanding which marketing efforts actually drive sales—not just traffic—allows you to allocate your budget more effectively and improve customer acquisition profitability. This blog post delves into why tracking sales sources is a critical part of an e-commerce growth strategy and how you can practically benefit from this data.

How many products should an online store have? The ideal number of products depends on the stage of the business, its goals, and its resources. For a new online store, a smaller, high-quality selection offers a manageable and efficient start, while a growing store can benefit from a wider range and better discoverability. In this blog, we'll discuss how product quantity affects customer experience, search engine visibility, and online store management – and when it's the right time to expand your selection.

A website's homepage is the digital business card and the first point of contact with the customer. A clear structure, important company information, an attractive product presentation, and trust-building elements form the basis for a successful customer experience and purchasing decisions. Mobile optimization is particularly important, ensuring a smooth and pleasant experience on all devices. In this blog, we'll go through what a website's homepage shouldn't be missing and how it supports sales and credibility.

Trust is the foundation of e-commerce success. Customers assess a website's credibility at first glance – and the decision to buy is often made in seconds. This blog explores how to build a trustworthy online store, from technical solutions to customer communication, and why every detail influences the purchasing decision.

Search engines, such as Google, are the most important sources of customer acquisition for online stores. They direct potential buyers precisely when they are searching for a product or solution to their problem. Without a search engine strategy, an online store remains invisible – and sales opportunities flow to competitors. In this blog, we delve into why search engines are at the heart of online store success and how they directly impact sales, visibility, and profitability.

Increasing online store traffic requires a planned and multi-channel approach. Search engine optimization (SEO), paid advertising, and improving customer experience together form the foundation for attracting the right visitors and converting them into paying customers. This blog delves into concrete ways to sustainably grow your traffic and sales.

Maintaining an online store is an ongoing process that directly impacts sales, customer satisfaction, and security. Technical updates are needed weekly, and content should be developed according to business objectives and seasons. In this blog, we'll explain why updates are so critical – and how to build an effective schedule that keeps your online store competitive and reliable.

Starting an online store requires more than just a good product idea. A successful launch comes from careful planning that combines a viable business plan, the right technical platform, legal expertise, and effective marketing. This blog will cover the most important areas that every e-commerce entrepreneur should master before their first sale.

E-commerce SEO is not a quick fix, but a strategic process that requires time, customer understanding, and technical expertise. SEO brings high-quality traffic to your store when customers are actively searching for your products. In this blog, we delve into the most effective ways to improve your visibility and build sustainable growth for your online store through search engines.

An e-commerce product page isn't just a display of product information – it's a crucial moment where a purchase decision is either made or lost. A clear structure, high-quality content, and technical functionality ensure that the customer gets their questions answered and dares to click "Add to cart". In this blog, we'll go through how to build a product page that truly sells.

E-commerce security is not just a technical requirement, but a crucial part of the customer experience and business continuity. Every data breach or payment disruption can cost lost customers, reputational damage, and significant remediation costs. In this blog, we'll discuss how to effectively protect your online store against today's cyber threats – from SSL certificates to secure payment processing and continuous monitoring.

E-commerce navigation isn't just a user interface issue – it directly impacts sales. A clear and intuitive structure guides customers smoothly from products to the shopping cart, while a confusing menu drives away potential buyers. In this blog, we'll discuss how to optimize your e-commerce navigation to support a better customer experience and higher conversion rates.

E-commerce payment options directly impact whether a customer completes a purchase or abandons their shopping cart. Offering your customers their preferred payment methods improves the checkout process and builds trust – directly impacting conversions and customer satisfaction. This blog explores why a diverse range of payment options is a critical competitive advantage and how to choose the right options for your target audience.

Finns still prefer bank card and online banking payments for online purchases, but the popularity of mobile payments and invoicing is growing rapidly among different customer groups. The availability of a suitable payment option significantly impacts online store conversion and customer experience. Payment must be smooth, secure, and timely. Learn which payment methods are currently most popular – and what trends online retailers should be following.

Offering invoice payments isn't just a payment method – it's a competitive advantage. In e-commerce, invoicing provides customers with flexibility and a sense of security, lowering the barrier to purchase and increasing conversion rates. When customers can buy now and pay later, average order value increases and customer satisfaction improves. This article explores why invoicing should be part of your payment strategy – and what to consider in its technical and financial implementation.

Online store product descriptions aren't just customer service – they're at the heart of search engine optimization (SEO). High-quality, keyword-rich, and customer-focused descriptions improve search visibility, increase traffic, and directly support sales. This article delves into how product descriptions impact search results – and how you can use them to gain a competitive edge.

Click-through rate (CTR) indicates how many people who see your online store's link in a search engine result also click on it. It's one of the most important metrics for evaluating your online store's visibility and the effectiveness of your search engine marketing. A high CTR brings more traffic, strengthens search engine rankings, and directly supports sales. This article will cover what CTR means, how it's measured, and most importantly – how to improve it.

Dropshipping is a popular e-commerce business model where entrepreneurs sell products without having to store or ship them themselves. When a customer makes a purchase, the order is forwarded directly to the supplier, who then delivers the product to the end customer. This allows for the establishment of an online store with low capital and low risk – but it also requires careful planning, the right tools, and reliable partners.

As e-commerce grows, manually managing individual operations is no longer sustainable – data must move automatically and in real-time between systems. ERP integration connects the e-commerce platform and the enterprise resource planning system, enabling seamless data flow between, for example, orders, inventory, customer information, and financial management.

Efficient inventory management is the foundation of e-commerce growth and profitability. Up-to-date inventory levels ensure a smooth customer experience, prevent lost sales, and free up resources for strategic development. Multichannel sales and seasonal fluctuations, in particular, present challenges for Finnish e-commerce businesses, requiring the right tools, automation, and a proactive approach to inventory management.

Setting up an online store is no longer just a technical project – it's a strategic business decision. One of the most important choices an e-commerce entrepreneur makes is the choice of platform. An e-commerce platform is not just a sales channel, but the cornerstone of the entire business, impacting everything from customer experience to growth and internationalization.

Shopify is fully compatible with the Finnish market, and it offers everything you need to start and run an online store – from a Finnish-language user interface to domestic payment and shipping methods. In this blog, we will go over why Shopify is an excellent choice for Finnish entrepreneurs, how it scales to different needs, and what it requires in practice.

Starting an online store may seem simple at first, but there are many cost factors that are important to understand before you get started. Choosing a platform, website design, payment systems, and marketing form the foundation for a successful online store – and also the biggest expense items. In this blog, we’ll look at what the costs are, what hidden costs might surprise you, and whether starting an online store is even possible on a small budget.

Web security has become a central concern in the digital world, and one of the most important means of protection is the HTTPS protocol. HTTPS encrypts the data transmission between a user and a website, preventing outsiders from intercepting or modifying the data. In this blog, we will explain how HTTPS works, why it is important for your business website, and how to easily implement it – whether it is an online store or an information-based site.

Digitaalinen aikakausi on tehnyt verkkosivuista yrityksen tärkeimmän käyntikortin – kanavan, jonka kautta asiakkaat löytävät, tutustuvat ja tekevät ostopäätöksiä. Hyvin rakennetut verkkosivut eivät ainoastaan lisää yrityksen näkyvyyttä verkossa, vaan myös parantavat asiakaskokemusta ja tukevat tehokasta digitaalista markkinointia. Tässä blogissa pureudumme siihen, miksi verkkosivut ovat niin keskeisiä nykyaikaiselle liiketoiminnalle ja miten ne voidaan hyödyntää täysimääräisesti liikenteen, konversioiden ja kasvun tukena.

When selling home decor products online, your choice of ecommerce platform directly impacts your brand visibility, customer experience, and business growth. Shopify is a particularly popular choice in the home decor industry, thanks to its visually stunning themes, ease of use, and scalability. In this blog, we’ll look at why Shopify is a great fit for selling home decor products—and what else online retailers should consider when choosing a platform.

Nowadays, simply having a website is no longer enough – the most important thing is to make sure that potential customers can find it. Search engine marketing is an effective way to increase visibility, drive quality traffic to your website, and increase sales. In this blog, we will explain how businesses can successfully utilize both paid advertising and search engine optimization (SEO) – even on a small budget.