Blog

The Black Friday & Cyber Monday Playbook 2025 reveals how leading Shopify brands turn the busiest week of the year into a long-term growth strategy. Instead of rushed campaigns, broken sites, and short-lived sales spikes, structured preparation and data-driven systems create calm, scalable performance before, during, and after BFCM.

AI agents are quickly surpassing traditional chatbots. While chatbots provide answers, agents take action. With OpenAI’s AgentKit, ChatGPT can now execute multi-step tasks across platforms like Shopify, Klaviyo, and Figma—transforming ecommerce from manual clicks to automated, conversation-driven workflows.

The Shopify Migration Guide 2025 with AI reveals how leading brands turn migration into a growth strategy. Instead of painful data transfers and lost traffic, AI-powered tools deliver cleaner data, preserved SEO, and optimized customer journeys.

Theme development on Shopify looks nothing like it did a year ago. Thanks to AI tools and platform improvements, what used to take weeks now happens in hours. But here's the interesting part: it's not really about building faster. It's about what happens when building stops being the hard part.

At Brancoy, we believe collection pages are a key element in e-commerce success. In collaboration with Depict, we’re sharing our insights on how to design seamless, conversion-optimized collection pages that reflect a brand's identity and enhance the shopping experience. Together, we explore why these pages are crucial for driving sales and how to make them work harder for your brand.

Shopify reports are essential tools for e-commerce merchants in developing their businesses. They provide a clear view of what's really happening in your store – from sales to customer behavior and profitability. By correctly interpreting the data in these reports, you can make better decisions, discover new growth opportunities, and optimize your online store's productivity.

SEO-friendly product descriptions are the invisible salespeople of e-commerce, influencing both search engine visibility and purchasing decisions. When a product description combines the right keywords, a clear structure, and persuasive language, it elevates the product in search results and convinces the customer to buy. In this blog, you'll learn how to write effective product descriptions that generate visibility and sales.

An SSL certificate is no longer just a recommendation – it's a necessity for every online store. It protects customers' sensitive data through encryption, builds trust, and ensures your online store appears in search results. This blog will cover how SSL works, why its absence drives away customers, and how to choose the right certificate for your store.

Tracking Shopify sales provides online merchants with valuable insights into where their customers come from and which channels perform best. Understanding which marketing efforts actually drive sales—not just traffic—allows you to allocate your budget more effectively and improve customer acquisition profitability. This blog post delves into why tracking sales sources is a critical part of an e-commerce growth strategy and how you can practically benefit from this data.

How many products should an online store have? The ideal number of products depends on the stage of the business, its goals, and its resources. For a new online store, a smaller, high-quality selection offers a manageable and efficient start, while a growing store can benefit from a wider range and better discoverability. In this blog, we'll discuss how product quantity affects customer experience, search engine visibility, and online store management – and when it's the right time to expand your selection.

A website's homepage is the digital business card and the first point of contact with the customer. A clear structure, important company information, an attractive product presentation, and trust-building elements form the basis for a successful customer experience and purchasing decisions. Mobile optimization is particularly important, ensuring a smooth and pleasant experience on all devices. In this blog, we'll go through what a website's homepage shouldn't be missing and how it supports sales and credibility.

Trust is the foundation of e-commerce success. Customers assess a website's credibility at first glance – and the decision to buy is often made in seconds. This blog explores how to build a trustworthy online store, from technical solutions to customer communication, and why every detail influences the purchasing decision.

Search engines, such as Google, are the most important sources of customer acquisition for online stores. They direct potential buyers precisely when they are searching for a product or solution to their problem. Without a search engine strategy, an online store remains invisible – and sales opportunities flow to competitors. In this blog, we delve into why search engines are at the heart of online store success and how they directly impact sales, visibility, and profitability.

Increasing online store traffic requires a planned and multi-channel approach. Search engine optimization (SEO), paid advertising, and improving customer experience together form the foundation for attracting the right visitors and converting them into paying customers. This blog delves into concrete ways to sustainably grow your traffic and sales.

Maintaining an online store is an ongoing process that directly impacts sales, customer satisfaction, and security. Technical updates are needed weekly, and content should be developed according to business objectives and seasons. In this blog, we'll explain why updates are so critical – and how to build an effective schedule that keeps your online store competitive and reliable.

Starting an online store requires more than just a good product idea. A successful launch comes from careful planning that combines a viable business plan, the right technical platform, legal expertise, and effective marketing. This blog will cover the most important areas that every e-commerce entrepreneur should master before their first sale.

E-commerce SEO is not a quick fix, but a strategic process that requires time, customer understanding, and technical expertise. SEO brings high-quality traffic to your store when customers are actively searching for your products. In this blog, we delve into the most effective ways to improve your visibility and build sustainable growth for your online store through search engines.

An e-commerce product page isn't just a display of product information – it's a crucial moment where a purchase decision is either made or lost. A clear structure, high-quality content, and technical functionality ensure that the customer gets their questions answered and dares to click "Add to cart". In this blog, we'll go through how to build a product page that truly sells.

E-commerce security is not just a technical requirement, but a crucial part of the customer experience and business continuity. Every data breach or payment disruption can cost lost customers, reputational damage, and significant remediation costs. In this blog, we'll discuss how to effectively protect your online store against today's cyber threats – from SSL certificates to secure payment processing and continuous monitoring.

E-commerce navigation isn't just a user interface issue – it directly impacts sales. A clear and intuitive structure guides customers smoothly from products to the shopping cart, while a confusing menu drives away potential buyers. In this blog, we'll discuss how to optimize your e-commerce navigation to support a better customer experience and higher conversion rates.

E-commerce payment options directly impact whether a customer completes a purchase or abandons their shopping cart. Offering your customers their preferred payment methods improves the checkout process and builds trust – directly impacting conversions and customer satisfaction. This blog explores why a diverse range of payment options is a critical competitive advantage and how to choose the right options for your target audience.

Finns still prefer bank card and online banking payments for online purchases, but the popularity of mobile payments and invoicing is growing rapidly among different customer groups. The availability of a suitable payment option significantly impacts online store conversion and customer experience. Payment must be smooth, secure, and timely. Learn which payment methods are currently most popular – and what trends online retailers should be following.

Offering invoice payments isn't just a payment method – it's a competitive advantage. In e-commerce, invoicing provides customers with flexibility and a sense of security, lowering the barrier to purchase and increasing conversion rates. When customers can buy now and pay later, average order value increases and customer satisfaction improves. This article explores why invoicing should be part of your payment strategy – and what to consider in its technical and financial implementation.

Online store product descriptions aren't just customer service – they're at the heart of search engine optimization (SEO). High-quality, keyword-rich, and customer-focused descriptions improve search visibility, increase traffic, and directly support sales. This article delves into how product descriptions impact search results – and how you can use them to gain a competitive edge.

Click-through rate (CTR) indicates how many people who see your online store's link in a search engine result also click on it. It's one of the most important metrics for evaluating your online store's visibility and the effectiveness of your search engine marketing. A high CTR brings more traffic, strengthens search engine rankings, and directly supports sales. This article will cover what CTR means, how it's measured, and most importantly – how to improve it.

Dropshipping is a popular e-commerce business model where entrepreneurs sell products without having to store or ship them themselves. When a customer makes a purchase, the order is forwarded directly to the supplier, who then delivers the product to the end customer. This allows for the establishment of an online store with low capital and low risk – but it also requires careful planning, the right tools, and reliable partners.

As e-commerce grows, manually managing individual operations is no longer sustainable – data must move automatically and in real-time between systems. ERP integration connects the e-commerce platform and the enterprise resource planning system, enabling seamless data flow between, for example, orders, inventory, customer information, and financial management.

Efficient inventory management is the foundation of e-commerce growth and profitability. Up-to-date inventory levels ensure a smooth customer experience, prevent lost sales, and free up resources for strategic development. Multichannel sales and seasonal fluctuations, in particular, present challenges for Finnish e-commerce businesses, requiring the right tools, automation, and a proactive approach to inventory management.

Setting up an online store is no longer just a technical project – it's a strategic business decision. One of the most important choices an e-commerce entrepreneur makes is the choice of platform. An e-commerce platform is not just a sales channel, but the cornerstone of the entire business, impacting everything from customer experience to growth and internationalization.

Shopify is fully compatible with the Finnish market, and it offers everything you need to start and run an online store – from a Finnish-language user interface to domestic payment and shipping methods. In this blog, we will go over why Shopify is an excellent choice for Finnish entrepreneurs, how it scales to different needs, and what it requires in practice.

Starting an online store may seem simple at first, but there are many cost factors that are important to understand before you get started. Choosing a platform, website design, payment systems, and marketing form the foundation for a successful online store – and also the biggest expense items. In this blog, we’ll look at what the costs are, what hidden costs might surprise you, and whether starting an online store is even possible on a small budget.

Web security has become a central concern in the digital world, and one of the most important means of protection is the HTTPS protocol. HTTPS encrypts the data transmission between a user and a website, preventing outsiders from intercepting or modifying the data. In this blog, we will explain how HTTPS works, why it is important for your business website, and how to easily implement it – whether it is an online store or an information-based site.

Digitaalinen aikakausi on tehnyt verkkosivuista yrityksen tärkeimmän käyntikortin – kanavan, jonka kautta asiakkaat löytävät, tutustuvat ja tekevät ostopäätöksiä. Hyvin rakennetut verkkosivut eivät ainoastaan lisää yrityksen näkyvyyttä verkossa, vaan myös parantavat asiakaskokemusta ja tukevat tehokasta digitaalista markkinointia. Tässä blogissa pureudumme siihen, miksi verkkosivut ovat niin keskeisiä nykyaikaiselle liiketoiminnalle ja miten ne voidaan hyödyntää täysimääräisesti liikenteen, konversioiden ja kasvun tukena.

When selling home decor products online, your choice of ecommerce platform directly impacts your brand visibility, customer experience, and business growth. Shopify is a particularly popular choice in the home decor industry, thanks to its visually stunning themes, ease of use, and scalability. In this blog, we’ll look at why Shopify is a great fit for selling home decor products—and what else online retailers should consider when choosing a platform.

Nowadays, simply having a website is no longer enough – the most important thing is to make sure that potential customers can find it. Search engine marketing is an effective way to increase visibility, drive quality traffic to your website, and increase sales. In this blog, we will explain how businesses can successfully utilize both paid advertising and search engine optimization (SEO) – even on a small budget.

Selling cosmetics online requires a platform that supports a strong visual identity, a smooth shopping experience, and business growth. Shopify excels in these areas – it’s easy to use, visually customizable, and packed with features that make it a great choice for cosmetics brands in particular. In this blog, we’ll go over why Shopify is perfect for an online cosmetics store and how Brancoy leverages it in their client projects.

A business name is a popular and agile way to start an online store in Finland. But what are the legal, tax and practical issues involved? In this blog, we will go over how a business name and an online store fit together, what registrations you need, how taxation works and what platforms you should consider. If you are planning to start an online store with a business name, this guide is for you.

A slow-loading online store isn’t just annoying – it’s a risk to your business. Today’s consumer doesn’t wait, and every extra second can mean a lost sale. In this blog, we’ll dive into why site speed is so important, how it impacts conversions and search engine visibility – and most importantly, how you can improve the performance of your online store, especially on the Shopify platform.

For an online store owner, good visibility on Google is not just an added advantage, but often a decisive factor in the success of your business. When potential customers are searching for products or services, your store should be found right then – and with the right search terms. In this blog, we will explore why Google visibility is particularly important for Finnish online stores, what factors affect search rankings, and how you can effectively improve your discoverability – even without a technical background.

Starting an online store starts with one of the most important choices: finding the right platform. There are many options – including Shopify, WooCommerce, and Magento – and they vary significantly in terms of usability, technical requirements, and cost. In this blog, we’ll compare the most popular platforms and explain why Shopify can be a particularly good choice for a new online retailer.

Shopify is a modern and scalable e-commerce platform that provides entrepreneurs with easy-to-use tools to grow sales and go global. Its strengths include diverse integrations, a mobile-optimized user experience, and powerful marketing features. In this blog, we will delve into how to migrate your online store to Shopify step by step – smoothly, securely, and without sales interruption.

Absolutely. Shopify is designed specifically for users who don’t have a technical background – but who have a strong desire to start selling online quickly and easily. It offers a clean interface, ready-made tools, and a managed environment that frees you up to focus on your business. In this blog, we’ll go over why Shopify is a great platform for beginners, what it offers right out of the box, and how you can build a successful online store from scratch – without a single line of code.

The success of online shopping is built on customer trust – and the security of payment systems plays a key role in this. Every payment transaction contains sensitive information, the protection of which is not only a technical obligation, but also a business necessity. In this blog, we will look at how online retailers can ensure payment security, which payment methods Finnish consumers prefer and how to communicate reliability to customers in the right way.

The Shopify admin panel is the most important tool for an online merchant – the place where you manage everything from products to orders and marketing to reporting. The interface is clear and easy to use, and it allows you to run your store efficiently from one centralized view. In this blog, we will go over the structure of the admin panel, its key features, and the best tips for using it as efficiently as possible.

Shopify offers subscription options tailored to different stages of growth, with Advanced and Plus designed for successful and fast-growing online stores. Advanced already offers comprehensive tools for reporting, pricing, and shipping costs, while Shopify Plus takes online stores to the next level with deeper automation, scalability, and customization. In this blog, we’ll delve into the differences between these two tiers, their usage needs, and when Shopify Plus is really worth the investment.

Shopify offers online merchants a powerful multi-currency system that makes it easy and reliable to sell internationally. The system is based on one main currency and several display currencies that customers can view based on their location. When prices are displayed in a currency that is familiar to the customer, the shopping experience improves – and the transaction goes smoothly. In this blog, we will go over how to enable multi-currency, how exchange rates are updated, and what tax and reporting issues are important to consider when selling internationally.

Payment methods in an online store can make or break a sale. Customers often abandon their shopping carts if their preferred payment method isn’t available. In this blog, we’ll explore why a variety of payment options is vital for conversions and how you can choose the right payment methods for different customer groups and markets – especially for your Shopify online store.

Shopify Checkout is a powerful tool for online merchants that makes shopping smooth, fast, and secure. It unifies the entire checkout process into one seamless experience – from shopping cart to checkout to order confirmation. In this blog, we’ll explore how Shopify Checkout improves the customer experience, supports multiple payment methods, and helps maximize conversions.

Combining Shopify and Google Analytics provides online retailers with a powerful tool for data-driven decision-making. By understanding how your customers navigate your online store and what factors influence their purchasing decisions, you can optimize your store's performance and increase sales. In this blog, we'll walk you through how to implement analytics in Shopify, what metrics to track, and how to use data to improve your results.

The customer journey in an online store describes the customer's journey from the first contact to the time after the purchase. Understanding it helps identify areas for improvement and improve the shopping experience. By optimizing the customer journey, an online retailer can increase conversion, strengthen customer loyalty and grow their business.

E-commerce offers an attractive growth platform for entrepreneurs, but behind the success lies a number of risks that can surprise the unprepared. Financial challenges, technical problems, information security threats and legislative requirements are all factors that need to be taken into account already in the business planning phase. In this blog, we look at the most common risks of e-commerce and provide practical tips for managing them – so that you can build a sustainable and profitable online business.