Twistbe – ecommerce redesign to support the growth of an expert-led brand

Twistbe is a Finnish leader in holistic skincare. The brand is known for its expertise, carefully selected products, and mission to help customers make better skincare decisions.

The goal of the Shopify redesign project was to build an online store that would support Twistbe’s growth, improve the user experience, and give the team modern tools for content management. The online store was revamped while improving performance and site accessibility. The visual redesign emphasized the brand’s expertise and a clean aesthetic that aligns with Twistbe’s values.

The redesign also built a completely new content structure using Shopify metaobjects and metafields. This enables efficient content management and simplifies the presentation of product information. In addition, an audit of the application base was performed, which eliminated unnecessary tools and built a lighter, scalable technical entity.

The end result was an online store that reflects Twistbe's expertise and brand identity, offering customers a clear, fast and reliable shopping experience and a strong platform for future growth.