Skogsverket's Shopify migration with HI Engine: faster, clearer, and built for growth

Skogsverket is a Swedish machine manufacturer known for its high-performance machines built for everyday use and heavy-duty use by professionals. Skogsverket manufactures and sells machines that require precise information and a clear purchasing path: sawmills, firewood processors and chippers. Products are not impulse purchases, but significant investments, and the online store must support this decision-making. Over time, however, their WooCommerce store had slowed down and become more complex. In particular, the pages of technical machine categories were loaded with heavy data, the product structure had broken down into separate products formed by different engine versions, and SEO had lagged behind over the years, many products lacked meta descriptions altogether and the descriptions were inconsistent. In addition, some of the machines were not intended to be purchased directly, but customers needed a clear request for quotation path, which the old platform did not support. Overall, Skogsverket had a product range that sold well, but the online store could no longer support growth, technicality and future scalability.

We implemented a full replatforming using HI Engine, which combined seamless data migration and product structure renewal. Different engine versions were compiled into single product variations, technical data was built into unified metafields, and HI Engine’s SEO module automatically generated missing meta descriptions based on keyword data. At the same time, we built a natural “Request offer” functionality into the heavy machinery purchase path and ensured that all customer, product, and URL data was migrated to Shopify without loss of visibility.

The end result was a lightweight and fast Shopify store that works reliably even in heavy categories. The product structure is clear, pages load significantly faster, and shopping is effortless for both professionals and hobbyists. Automated SEO brought quality right from launch, and the new architecture enables growth in future markets. The whole thing freed Skogsverket to focus on what they are strongest at: machines that work.