Pet food directly to consumers with Shopify

The pet food factory Lemmikki is a pioneer in domestic pet food. Their selection includes high-quality brands for dogs, cats, and birds. Previously, Lemmikki’s online store primarily served as a marketing channel for their brands. Our shared goal was to significantly grow Lemmikki’s direct-to-consumer sales through e-commerce.

We set our goals together using the OKR model. Our primary objective was to increase traffic to the online store to gather customer behavior data to support its development. Additionally, we systematically built the foundations for growth, such as customer communication automation. Over the autumn, we have also been able to implement specific sales and purchase journey improvements. In terms of advertising, our goal was to improve Google Ads ROAS and launch Meta advertising, aiming for a significant increase in online store traffic.