Helsinki
Stockholm

Pet food directly to consumers with Shopify

Services

OKR Leading

Customer Acquisition

Email Marketing

Performance & Conversion Optimization

Shopify Support

Data & Analytics

The pet food factory Lemmikki is a pioneer in domestic pet food. Their selection includes high-quality brands for dogs, cats, and birds. Previously, Lemmikki’s online store primarily served as a marketing channel for their brands. Our shared goal was to significantly grow Lemmikki’s direct-to-consumer sales through e-commerce.

Growth in numbers

62%
Increase in conversion rate
108%
Increase in online revenue
298%
Increase in Google's ROAS
53%
Increase in advertising ROAS

Tech partners

Klaviyo

We set our goals together using the OKR model. Our primary objective was to increase traffic to the online store to gather customer behavior data to support its development. Additionally, we systematically built the foundations for growth, such as customer communication automation. Over the autumn, we have also been able to implement specific sales and purchase journey improvements. In terms of advertising, our goal was to improve Google Ads ROAS and launch Meta advertising, aiming for a significant increase in online store traffic.
Juho Neuvonen Brancoy Growth

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