Leijonat Store: From Re-conceptualizing Store to Growth

Leijonat Store is the official fan store of the Finnish ice hockey team, Leijonat. We implemented a theme update for the store with the goal of re-conceptualizing the online shop. After the successful completion of the project, we began a collaboration in the fall of 2024 to focus on growth services as well. For the fall, we set shared objectives following the OKR (Objectives and Key Results) model. With the newly redesigned online store, the main goal was to increase traffic, start building customer communication automations, and further develop the online store's purchase path. In terms of advertising, our goals included improving the ROAS (Return on Ad Spend) for Google Ads and launching Meta Ads, with the aim of significantly increasing traffic to the online store.