Kaluste Marsalkka is a furniture and decoration store founded in 2005. The well-known family business is based on quality and service. The selection includes carefully selected high-quality, long-lasting and well-designed products. Kaluste Marsalkka's brick-and-mortar store is known as one of the most comfortable stores in Finland, and the company has been chosen as Furniture Store of the Year 2016.
Internal processes and everyday management wanted to be renewed and automated as comprehensively as possible. However, the company considered that the renewed online shopping platform would enable sales growth and business scalability more important than functionality and processes. We wanted to bring the existing expertise and high-quality product selection to the online store and social media sales channels in a modern way.
At first, we got to know Kaluste Marsalkka's current sales processes, the roles of the systems and the wishes of their customers. After reaching an overall understanding, we created new, more automated functionalities inside the Shopify ecosystem. When planning the operation, we focused especially on ensuring that customers would receive as personal a service as possible in the channels of their choice, and that sellers would receive the most versatile sales tools to support their operations.
