Heirol - High-quality kitchen supplies for consumers with Shopify

Jul 23, 2024

Heirol is a Finnish manufacturer and retailer of kitchen supplies, known for its high-quality products and innovative kitchen solutions. The company has been operating successfully for decades in the Nordic countries with strong B2B sales. Expanding consumer and multi-channel business offers tremendous potential, which could not be addressed with existing tools. However, the solution was found – Shopify.

Initially, Heirol's online store operated on the WooCommerce platform, which proved to be slow, difficult to develop, and unreliable in terms of operations. There were numerous different systems, making the overall management complex and inefficient. Our project's goal was to simplify the system architecture and streamline digital business, making data management simpler, costs more efficient, and facilitating store growth and development.

Services

OMNICHANNEL SUCCESS

OMNICHANNEL DESIGN

SHOPIFY

SHOPIFY POS

RE-PLATFORMING

SHOPIFY APSS & INTEGRATIONS

EMAIL MARKETING & LOYALTY

System architecture and simplification

With Shopify, Heirol was able to significantly simplify its system architecture. The most significant changes occurred in brick-and-mortar stores and product management. The Winpos cash register systems in the brick-and-mortar stores were replaced with the Shopify POS system, and Shopify's own product management replaced the old PIM and image management systems. Thus, the key functions of consumer business were centralized into one system, improving overall management and reducing technical issues.

Additionally, the personalized customer experience created with Shopify helped develop a fast and reliable online store where customers enjoy a smooth and pleasant shopping experience supported by visual and easily maintainable elements.

Tech partners

Shopify

Klaviyo

Yotpo

Omnichannel business at its best

Shopify enabled seamless multi-channel business for Heirol. The Shopify POS system was implemented in the brick-and-mortar stores in Turku and Helsinki, making sales processes smooth and efficient. With Shopify and Shopify POS integrations, customers can now shop easily both online and in-store, with their purchase history and customer information kept up-to-date across all channels. In addition, real-time updated product, customer, and order information is at the fingertips of the sales staff, aiding in better customer service.

Heirol and Shopify, serving numerous customers

Heirol is a well-known brand with a broad customer base. The right systems streamline daily routines, allowing the saved time to be invested in customers. We rebuilt a loyalty program for Heirol's customers around Shopify using Yotpo, and key automations were built in Klaviyo to streamline sales and customer communications.

Shopify and its integrated sales tools offer excellent customer segmentation capabilities, helping to personalize communications more effectively in the future and providing tailored solutions to customers online. All customer-earned benefits are seamlessly available in all Heirol's sales points and sales situations.

Heirol's transition to the Shopify platform is a testament to the importance of choosing the right tools to support digital business. By simplifying system architecture and implementing multi-channel solutions, Heirol was able to improve customer service, enhance operations, and significantly grow its business.

Brancoy toimitusjohtaja Samuli Ala-Kasari mustassa hupparissa.