Cafelatte Lifestyle – Multi-brand online store with a Scandinavian soul

Cafelatte Lifestyle is a Finnish lifestyle store known for its carefully curated women's clothing and interior design products. The brand describes the atmosphere and color scheme that prevails in the store - Scandinavian style and harmony that brings comfort to homes. The brick-and-mortar store in Tapiola, Espoo, and the summer store in Hanko attract customers who value quality, timelessness and thoughtful aesthetics. The goal of the online store project was to transfer this carefully constructed atmosphere and the whole multi-brand store to the digital channel.

We created a clear and user-friendly online store for Cafelatte Lifestyle on the Shopify platform, which makes a wide range of products easily accessible to customers and emphasizes the brand's aesthetics in every detail. Shopify POS integration combines the online store and stores into one entity, enabling real-time inventory management and smooth shopping both online and in stores. Klaviyo's marketing automation solutions bring personalized customer communications, which helps Cafelatte Lifestyle serve its customers more individually and strengthen brand loyalty.

The result is an online store that supports Cafelatte Lifestyle’s multi-brand strategy and offers customers a seamless shopping experience, whether in-store or online. The digital channel successfully conveys Cafelatte Lifestyle’s unique vibe and enables the brand to grow while maintaining its valued identity.