Beamhill: Shopify migration for Finnish fashion retail icon

Beamhill is a Finnish, family-owned fashion retail company with a history spanning decades. The company is known for its carefully curated selection, strong brand identity and ability to combine international trends with local expertise. For Beamhill, its brick-and-mortar stores and online store form a unified whole, where every touchpoint is part of the customer experience.

However, as the digital platform grew, it began to lag behind the demands of the business. The previous WooCommerce-based online store was unstable: site performance fluctuated, the checkout process occasionally broke, and technical maintenance required constant response. Development was slow and risky, and the platform no longer offered certainty for long-term growth. Beamhill needed a solution that was as carefully built as the brand itself.

Beamhill’s online store was migrated from WooCommerce to Shopify and completely revamped. The project was not just a technical migration, but a managed rebuild that aligned technology, design, and business goals. The online store was designed from the ground up to reflect Beamhill’s brand in a digital environment: clean, thoughtful, and timeless. Shopify’s solid infrastructure provided the foundation for a smooth experience, and Brancoy’s HI-Engine supported the project in terms of structure, performance, and scalability.

The end result is a revamped and brand-true Shopify online store that reinforces Beamhill’s position as a modern fashion player and supports controlled growth. The online store now acts as a digital extension of the brick-and-mortar experience: thoughtful, clear and timeless. A stable and scalable platform gives the ecom team room to develop, experiment and grow systematically, while customers experience the Beamhill brand as consistent and high-quality across all channels.