In a previous article, we wrote about how you increased your brand credibility with the Shopify POS Sale system.
Today we have with us the Shopify Retail Partnership Lead for EMEA, Marc Fortin. We had a great talk with Marc and today we are talking about Shopify POS and the data. Our mission is to help merchants understand what their customers' Shopify POS benefits better.
As we see, merchants today may experience various pain points in physical retail.
First of all, the competition has increased. With the rise of online shopping, brick-and-mortar stores are facing more competition than ever. Consumer habits have changed, and shoppers have high expectations and are increasingly using technology to make purchases, making it challenging for merchants to keep up with these changing behaviors.
Also, the costs of operating a physical store, including rent, utilities, and staffing, can be high and place significant pressure on merchants' bottom lines. ‘’Can I pay by Apple / Google Pay’’ is the most common question in the store and one thing is adapting to new technologies in your system. As technology continues to evolve, merchants must keep up with new trends and innovations to stay relevant and competitive.
Shopify POS solves these challenges to help you win over customers.
Why is Shopify POS a good option?
Shopify POS is a good option for businesses because it allows them to easily sell products in-store and online with one platform. It also provides a variety of features such as inventory management, customer management, and sales reporting. Additionally, it is easy to set up, use, and integrates seamlessly with other Shopify tools and apps. This allows businesses to streamline their operations and improve their overall efficiency.
- Streamlined operations: By using the same platform for both in-store and online sales, businesses can easily manage inventory, track customer information, and access sales reports in one place.
- Improved efficiency: Shopify POS is easy to set up and use, which can help businesses save time and reduce the potential for errors.
- Seamless integration: Shopify POS integrates seamlessly with other Shopify tools and apps, such as shipping and payment processors, which can help businesses automate certain tasks and improve their workflow.
- Increased sales: Shopify POS allows businesses to easily process in-store transactions and track customer information, which can help them increase sales and build stronger relationships with their customers.
- Mobile compatibility: Shopify POS is also mobile compatible, which means it can be used by businesses that sell goods on the move like at markets or fairs, or for businesses with multiple locations.
- Secure Payment: Shopify POS uses secure payment processing, which can help businesses protect sensitive customer information and reduce the risk of fraud.
The biggest reason why a merchant should use Shopify POS is because it allows them to unify their online and offline systems. This saves a ton of time and resources, and it can also heavily affect specific business operations.
- Marc Fortin, Retail Partnerships at Shopify.
Integrate data
There is a long list of what you can track with Shopify POS. Shopify made a list of key data features that we can measure out.
|
Term |
Description |
|
Net sales |
The total daily sales minus returns and other deductions. This value is compared to the value from the same day last week. |
|
Average order value |
The average monetary value of a customer order. This value is compared to the value from the same day last week. |
|
Items per order |
The average number of items in a customer order. This value is compared to the value from the same day last week. |
|
Top products by net sales |
The top three product variants sold today. The number of units sold and the total sales are also listed. |
|
Top product types by net sales |
The top three product types sold today. The number of units sold and the total sales are also listed. |
|
Top staff at register by net sales |
The top three performing staff today. The number of orders processed and the total sales are also listed. |
|
Net payments by type |
The day's net payments by type. The total net payments is also listed. |
Marc, just a final question. What are the best features of Shopify POS and why do you love it?
The best features are the ones that relate to omni-channel selling. Our solution is the only one on the market that truly allows a business to sell on a variety of channels, all in one place. These features include:
- Synchronized inventory
- Fully Synced Customer Profiles
- Email Cart Functionality
- Buy in-store, Ship to Home
- Integrated Loyalty Points
- Integrated Gift Cards
If you would like to learn more about Shopify POS, please contact us!
