Can I sell on Shopify without inventory (dropshipping)?

Yes, you can sell on Shopify completely without your own inventory using the dropshipping model. Dropshipping on a Shopify store means that the supplier handles the storage and delivery of products directly to customers. You focus on marketing and customer service, while inventory-free sales eliminate the biggest startup costs and risks for e-commerce entrepreneurs.

What does dropshipping mean in a Shopify online store?

Dropshipping is a business model where an online store sells products without physically storing them. When a customer orders a product from your Shopify store, you forward the order directly to a supplier, who packages and ships the product to the customer under their own name or your brand.

The basic mechanism is simple: you create product listings in your Shopify store, the customer places an order and pays you, after which you order the same product from your supplier at a lower price. The supplier handles packaging and shipping, while you profit from the price difference.

The roles are clearly defined: the supplier handles warehousing and logistics, you handle marketing and customer service, and the customer receives the product directly from the supplier. This model is particularly attractive to e-commerce entrepreneurs because it allows them to start a business with minimal investment.

What are the biggest advantages and disadvantages of dropshipping on Shopify?

Dropshipping in the Finnish market offers significant advantages for aspiring entrepreneurs: low start-up costs, no inventory risk, and no need for warehouse space. You can test products without a large financial commitment and scale your business flexibly according to demand.

However, the biggest challenges are related to smaller margins and less control over product management. You cannot influence delivery times or packaging quality in the same way as with your own warehouse. Competition is often fierce because the same products are readily available from many other sellers.

Customer service can be challenging when you don't have complete control over the supply chain. Complaints and returns require coordination with the supplier, which can slow down problem resolution. Furthermore, success heavily depends on the supplier's reliability and quality.

How do you find reliable dropshipping suppliers for your Shopify store?

Finding a reliable supplier begins with thorough research and comparison. Look for suppliers who have been in the industry for several years, have good customer reviews, and offer transparent communication about products and delivery times.

The most important criteria for choosing a supplier are product quality , competitive prices, fast delivery times, and good customer service. Ask the supplier for product samples, clarify their return policies, and ensure they can seamlessly integrate with your Shopify system.

Warning signs of unreliable suppliers include unrealistic promises, poor communication, missing contact information, or excessively low prices. Build supplier relationships gradually by starting with small orders and increasing collaboration as trust grows. Favor suppliers who understand the requirements of the Shopify sales environment.

How do you actually start a dropshipping business on Shopify?

Starting dropshipping on Shopify requires a systematic approach. Begin by selecting a profitable niche, setting up your Shopify store, and integrating dropshipping apps like Oberlo or Spocket to import products into your store.

Your pricing strategy should consider the supplier's price, Shopify fees, marketing costs, and desired profit margin. Typically, dropshipping products are priced at 2-3 times the supplier's price. Choose products with good demand but not excessive competition.

Organizing customer service is critical to success. Establish clear procedures for order tracking, handling complaints, and customer communication. During the first few months, focus on learning supplier operating methods and optimizing processes to improve the customer experience. Closely monitor sales statistics and customer feedback as a basis for continuous improvement.