How much does your online store really cost?

Most brands know that their online store could be better. The site may be slow, plugins are constantly breaking, and the development team spends more time fixing bugs than planning for growth. But few know how much all this is really costing them. Not just in money, but also in time and growth opportunities.

The Total Cost of Ownership (TCO) of an online store tells the real story. It includes everything that goes into running an online store: development, licensing, maintenance, integrations, and those moments when your team has to fix things that just don't work. When you add these costs together, many people find themselves paying significantly more than they initially thought.

So TCO is much more than a monthly fee or a service provider’s price. It’s a metric that reveals how effectively your company’s technical environment supports growth – or whether it’s slowing it down.

Shopify's advantage is reflected in TCO

Shopify has grown into the world’s leading ecommerce platform precisely because it eliminates many of these hidden costs. The platform’s technical stability, automatic updates, and optimized conversion architecture mean less customization, fewer broken plugins, and less maintenance, so you have more time to focus on what delivers value: growth and sales.

Studies show that Shopify stores achieve lower TCO and higher conversion rates on average compared to other ecommerce platforms. But every business is different. That’s why at Brancoy we wanted to create a tool that shows you the real numbers for your business.

Brancoy's TCO calculator shows what the transition could mean

Brancoy's TCO calculator is a quick and practical tool that helps you compare the costs of your current ecommerce platform to Shopify. You just enter a few pieces of information, and within two minutes you'll see a clear estimate of your current annual cost structure and what it would look like with Shopify.

As a result, you will also get an estimate of possible savings and growth potential, not only from a technical perspective, but also from a business perspective. The calculator is built with Brancoy's expertise in the implementation of Shopify migrations, so its logic is based on real projects and measured results, not just theoretical formulas.

Clarity in decisions and courage for growth

The TCO calculator isn’t just about showing that Shopify is often more cost-effective. It’s about helping businesses better understand their current situation. Knowing what your online store is really costing you—not just in direct costs, but also in lost opportunities—makes decision-making much easier.

Many of our clients have found that simply streamlining their technical structure frees up significant amounts of money each year that can be directed towards growth: marketing, content, and opening up new markets. In other words, when the foundation is in place, the company can focus on what it does best – building a long-term business.

Try the calculator – get the results immediately

Try Brancoy's TCO calculator at brancoy.fi/pages/calculator .
It doesn't require an email or registration, just a couple of minutes of your time and an honest desire to understand where your online store stands.

As a result, you get a clear picture of what your online store really costs now and how much you could save and grow with a smarter technical platform.

Move once. Optimize forever.

At Brancoy, we believe that migration should not just be a technical project, but the beginning of growth. Our HI Engine™ platform and TCO calculator are built on the same idea: when you know the numbers and do the migration right, growth doesn't have to start from scratch.

When a platform supports your business, not limits it, every optimization and decision builds the future – not just fixes the past. And that’s exactly what we aim to do: help brands move once and optimize forever.