The Black Friday & Cyber Monday Playbook 2025 is Brancoy’s strategic white paper for Shopify brands preparing for the most intense — and opportunity-rich — week of the year.

It’s built for growth teams, founders, and ecommerce leaders who want to approach BFCM with structure, not stress. Every insight is drawn from real Shopify projects and measurable results, built to help brands replace campaign chaos with structure, clarity, and steady growth.

This is not a marketing checklist. It’s a way to think, plan, and scale with clarity.

The playbook reveals how leading Shopify brands approach Black Friday & Cyber Monday not as a one-time campaign, but as a structured, repeatable growth system.

Download the white paper to:

• Understand why BFCM has become a strategic turning point in modern commerce, not just a sales event
• Learn how data-driven preparation replaces chaos with clarity and control
• Discover campaign frameworks that balance automation with brand authenticity
• Get Brancoy’s perspective on how to scale through technical readiness, content, CRO, and post-campaign retention
• See how continuous optimization turns seasonal peaks into year-round growth